Why Study this course?
Digital media is a vital component of MBA programmes as it revolutionises marketing, advertising, consumer insights, e-commerce, branding, data analytics, and entrepreneurship. They are important because they enable students to understand and leverage digital marketing, consumer behaviour, e-commerce, branding, data analytics, and entrepreneurship, ensuring they can stay competitive and make informed decisions in the digital age.
In the fourth semester, students have the opportunity to select from three distinct options namely:
Professional Development and Work Placement: Gain a deeper understanding of real-world management and business challenges.
Building Business Insights: Analyse organisational challenges, apply knowledge, and provide valuable strategies, plans, ideas, suggestions, and solutions to develop new ventures.
Dissertation: Investigate a specific research question or area of interest in-depth and produce a substantial piece of scholarly work.
Entry Requirement
Academic Level
A complete bachelor’s degree with a minimum of 2.2 CGPA or equivalent.
Students may complete 2 years of work experience during their studies.
Students should have completed their higher secondary and previous higher education (e.g. bachelor’s degree) where the medium of instruction and assessment is in English.
Course Content
Semester 1
The module develops an understanding of project management issues in the context of software development – including the consideration of a standard method, software development frameworks, financial evaluation, planning, monitoring, control and team management – together with the ability to apply these as appropriate to a business case study.
This module aims to provide students with an appreciation of the benefits of Cybersecurity Management within a business environment and over cyber space. This includes the choice and application of appropriate risk assessment and risk control techniques, the understanding of security standards & procedures, coupled with the application of cybersecurity technology & security measures in a business setting.
Semester 2
The module develops an understanding of project management issues in the context of software development – including the consideration of a standard method, software development frameworks, financial evaluation, planning, monitoring, control and team management – together with the ability to apply these as appropriate to a business case study.
The module aims to provide students with the opportunity to gain work experience and explore career opportunities. It focuses on work related projects and helps to enhance their learning experience by implementing their academic skills to tackle real life problems in workplace.
This module aims to provide students with an appreciation of the benefits of Cybersecurity Management within a business environment and over cyber space. This includes the choice and application of appropriate risk assessment and risk control techniques, the understanding of security standards & procedures, coupled with the application of cybersecurity technology & security measures in a business setting.
Semester 3
The module develops an understanding of project management issues in the context of software development – including the consideration of a standard method, software development frameworks, financial evaluation, planning, monitoring, control and team management – together with the ability to apply these as appropriate to a business case study.
This module aims to provide students with an appreciation of the benefits of Cybersecurity Management within a business environment and over cyber space. This includes the choice and application of appropriate risk assessment and risk control techniques, the understanding of security standards & procedures, coupled with the application of cybersecurity technology & security measures in a business setting.
Semester 4 (Optional: Choose one)
Choose your career pathway
The module develops an understanding of project management issues in the context of software development – including the consideration of a standard method, software development frameworks, financial evaluation, planning, monitoring, control and team management – together with the ability to apply these as appropriate to a business case study.
The module aims to provide students with the opportunity to gain work experience and explore career opportunities. It focuses on work related projects and helps to enhance their learning experience by implementing their academic skills to tackle real life problems in workplace.
This module aims to provide students with an appreciation of the benefits of Cybersecurity Management within a business environment and over cyber space. This includes the choice and application of appropriate risk assessment and risk control techniques, the understanding of security standards & procedures, coupled with the application of cybersecurity technology & security measures in a business setting.
How this course will help
the students?
Career Prospects
Graphic Designer | Social media Administrator | Digital Marketing Expert
Take the next step towards
your career.
Our admission counsellors will contact you soon.