BBA (Marketing) with International Business

BBA (Marketing) with International Business

Intakes

  • Autumn Semester
  • Spring Semester

Overview

BA (Hons) Business Administration

This highly vocational course will provide students with marketing knowledge and skills that can be applied in many different sectors. The course takes a progressive and critical approach to the ways in which organizations identify and respond to their customers’ needs by exploring essential marketing concepts and tools and showing how to apply them successfully and effectively.

Course Content

Year 1

  • Understanding Business Information 
  • The Corporate Environment 
  • Economics and Society 
  • Fundamentals of Management

Year 2

  • Business Research and Decision-Making 
  • International Business and World Markets 
  • Transnational Business Management 
  • Leading Innovation and Entrepreneurship

Year 3

  • Strategy: Choices and Change 
  • Management Investigations and Dissertation 
  • Business Without Borders 
  • Organising and Managing Across Cultures 
  • International Finance and Trade 
  • Services Marketing

Year 4

  • Creative Advertising and Copywriting (15 Cr) 
  • Digital Marketing (15 Cr) 
  • Brand Management (CIM Recognized) 
  • Consumer Public Relations (CIPR Recognized)

Career Prospects

Career Icon

Market Researcher | Marketing Communications Manager | Media Research Analyst Media Buyer | Brand Manager | Direct Marketing Manager | Event Marketing Specialist
Business

Entry Requirements

Bachelor's Degree Track

Academic Level

  • NEB +2 overall aggregate of 2.2 CGPA (55%) or above with each subject (theory and practical) grade D+ or above, and SEE Mathematics score of C+ (50%) or above.
  • For A-Levels, a minimum of 3.5 credits and atleast a grade of D and above.

English Proficiency

  • English NEB XII grade B (60%) or above

      For Level 4 or Year 1 BIT

    • Pass in General Paper or English Language or IELTS 5.5 or PTE 47/ Meeting UCAS Tariff points of 80.

      For Level 4 or Year 1 BBA

    • Pass in General Paper or English Language or IELTS 5.5 or PTE 47/ Meeting UCAS Tariff points of 96.
Students not meeting the aforementioned criterias will have to pursue the University Foundation Course. It is a one-year academic programme of the London Metropolitian University, UK, designed to fulfill undergraduate admission requirements.

 

University Foundation Certificate Entry Requirements

Academic Level

  • Completion of NEB +2 Qualification with an aggregate of 1.8 CGPA (45%) or above with each subject (theory and practical) grade D+ or above, and SEE Mathematics grade of C or above.
  • For A-Levels, a minimum of 3.5 credits, a grade of E and above meeting UCAS Tariff points of 32.

English Proficiency

  • English NEB XII grade C or 1.8 GPA.
  • Pass in General Paper or English at A or AS Levels.

Applicants who do not meet the aforementioned English requirements can substitute with the following standardised English Tests:

  • IELTS overall band 4.5 with minimum 4.5 in each band.
  • Pearson Test of English (PTE) Score above 34.

Semester 1

  • Academic English for Undergraduate Study | 30 Credits
  • Undergraduate Study and Research Skills | 30 Credits
  • Foundational Mathematics | 15 Credits
  • Introduction to IT | 15 Credits

Semester 2

  • Academic English for Undergraduate Study | 30 Credits
  • Undergraduate Study and Research Skills | 30 Credits
  • Foundational Statistics | 15 Credits
  • Introduction to Business | 15 Credits

All other qualifications are revaluated on a case-by-case basis by London Metropolitan University