BBA (Marketing) with International Business

BBA (Marketing) with International Business

Intakes

  • Autumn Semester
  • Spring Semester

Overview

BA (Hons) Business Administration

This highly vocational course will provide students with marketing knowledge and skills that can be applied in many different sectors. The course takes a progressive and critical approach to the ways in which organizations identify and respond to their customers’ needs by exploring essential marketing concepts and tools and showing how to apply them successfully and effectively.

Course Content

Year 1

  • Understanding Business Information 
  • The Corporate Environment 
  • Economics and Society 
  • Fundamentals of Management

Year 2

  • Business Research and Decision-Making 
  • International Business and World Markets 
  • Transnational Business Management 
  • Leading Innovation and Entrepreneurship

Year 3

  • Strategy: Choices and Change 
  • Management Investigations and Dissertation 
  • Business Without Borders 
  • Organising and Managing Across Cultures 
  • International Finance and Trade 
  • Services Marketing

Year 4

  • Creative Advertising and Copywriting (15 Cr) 
  • Digital Marketing (15 Cr) 
  • Brand Management (CIM Recognized) 
  • Consumer Public Relations (CIPR Recognized)

Career Prospects

Career Icon

Market Researcher | Marketing Communications Manager | Media Research Analyst Media Buyer | Brand Manager | Direct Marketing Manager | Event Marketing Specialist
Business

Entry Requirements

Bachelor's Degree Track
  • HSEB 10+2 overall aggregate of 55% and above, Year 12 English score 60% and above, and SLC Mathematics score of 50% above, or
  • 2 ‘A’ Level passes with minimum grades A to C or 3 ‘A’ Level passes with minimum grades D and above; and General Paper (A or AS Level) or English (A or AS Level) with Grade E and above.

Applicants who do not meet the above mentioned English requirements can substitute with the following English Tests: IELTS 5.5 and above (minimum score of 5.5 in each component) or Pearson Test of English Score above 47.

Students not meeting the Entry Requirements will have to pursue iAcademy’s University Foundation Certificate (UFC). UFC is a one year academic programme awarded by iAcademy (New Zealand) and articulated with advanced standing by London Metropolitan University (UK). 

 

University Foundation Certificate Entry Requirements
  • HSEB +2 total aggregate of 45% and above, and Year 12 English score of  45% and above, or
  • 2 ‘A’ level subject passes, and a pass in General Paper (A or AS Level) or English (A or AS Level) with Grade E and above.

Applicants who do not meet the above mentioned English requirements can substitute with the following English Tests: IELTS 4.5 and above or Pearson Test of English Score above 37.

Semester 1

  • Academic English for Undergraduate Study: 30 Credits
  • Undergraduate Study and Research Skills: 30 Credits
  • Foundational Mathematics: 15 Credits
  • Introducation to IT: 15 Credits

Semester 2

  • Academic English for Undergraduate Study: 30 Credits
  • Undergraduate Study and Research Skills: 30 Credits
  • Foundational Statistics: 15 Credits
  • Introduction to Business: 15 Credits

All other qualifications are revaluated on a case-by-case basis by London Metropolitan University